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NET, and I don't like reading books, so I just went and created the site in two weeks, and then people started signing up, much to my surprise," he said. It wasn't like I had a plan to create a dating site.
It was just a side project I created that got really big." Frind, who was a developer before he founded Plenty of Fish, built the site without any venture-capital funding.
I’ve always thought that it is better to master one main traffic source versus becoming only fairly proficient in a lot of them and for now I think I have a pretty perfect grasp on the old SEO game.
For example, you would target Single Women in the US, with Kids, aged 18-24, a campaign for those aged 25-29, another campaign for women aged 30-34, yet another campaign for women who are 35-39, and finally one that targets Single Women in the US, with Kids, aged 40-49, but I don’t think that’s necessary when testing.He has retained complete ownership of the company, which has 75 employees."By the time I found out what VCs were, I was already making millions in profit, and I didn't see the need to raise money because I wouldn't know what to do with it," he told Business Insider.on your lander, split test offers, split test images and of course, split test ad copy. Plus, you need to get enough data to be statistically significant, which I discuss further down this page.Once you’ve gotten your campaign profitable and, you can scale your campaign, which we’ll discuss in the next section.