Demographic online dating users

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Members on e Harmony are typically looking for long-term relationships.

To join, users must fill out a comprehensive questionnaire.

Chances are you won’t be looking for him/her in a downtown rock bar, frequented by excessively pierced 20-somethings, who’d far rather choose a keg over a bottle of smooth pinot! This lesson comes from Dating 101: When you’re looking for love, you take your search to the places a potential partner would spend time, based on age, interests, income etc. In this particular case, demographically speaking, up-market wine bars or the newest art exhibition would be sensible starting points.

In the world of online dating, the same principles apply.

We do, however, often engage in a systematic process we call ‘site analysis’ to help us determine the sites with the most potential (we’ll save this for another day).

While some of the originals have adapted and still hold their own, a new wave of mobile-first platforms have joined the fray led by tinder.

In just a couple of years since launch, tinder’s simple UX and social/geo matching ability have made it a quick leader in the mobile dating space.

Online dating has been a pretty active scene since the very early days of the internet.

Sites like and e Harmony have been using the magic of modern technology for years to match up singles, but the game was taken to a whole new level with the advent of the mobile app.

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